Understanding your pricing should be three things:

EASY IMPACTFUL ACCESSIBLE

HelloAdvisr set out to create a different kind of consultancy.

Founded by Ed Lee in 2017, HelloAdvisr is founded on the idea that pricing and monetization is an untapped competitive advantage for transformative companies to drive growth.

We combined world-class expertise, deep industry and sector knowledge, and the creative nimbleness of a high-growth startup.

But we also know this isn’t enough for the most transformative companies. To have the greatest impact, we need to be deeply connected partners that understand the growth journey – and challenges – of fast-growing companies.

Who we work with

Our clients are as unique and bold as the problems they are solving.
A look at the amazing companies we are privileged to work with:

million dollars combined investment raised from Pre-Seed to Growth stage

industries and sectors including finance, legal, consumer goods, data analytics, media, consumer wellness, and female health

countries companies we’ve advised are located

0 %+

Half the companies we work with have either a female co-founder or at least one woman on the leadership team.

We love what we do and it shows – we are proud to support some of the world’s leading venture capital firms, venture studios, accelerators, and investors for their internal development, advise portfolio companies or to help share our knowledge with others in the ecosystem.

WE SUPPORT LEADING ORGANIZATIONS AROUND THE WORLD

We believe in supporting innovation and startup ecosystems and share our expertise as a mentor and advisor at some of the most impactful organizations globally.

MEET OUR TEAM

Our experienced team supports HelloAdvisr clients and partners to help them give value to innovation. We are a team of operators, strategists, entrepreneurs, builders and enthusiasts committed to supporting the founders and companies shaping the future.

Ed draws on global experience working on pricing, monetization, and growth to help companies grow. He has been fortunate to work alongside and learn from leading thinkers and executives to help entrepreneurs and companies accelerate their growth with smarter pricing and go-to-market.

Prior to HelloAdvisr, Ed was a Director of Simon-Kucher & Partners, a global management consulting firm with more than 30 offices worldwide. He advised leadership teams at Fortune 500 and large corporates on pricing, sales effectiveness, and marketing strategy while working in a range of sectors including retail/ecommerce, B2B services, consumer goods, marketplace/platform, and private equity. Previous to this, Ed was a leader in the Go-To-Market (GTM) strategy group for LG Electronics Europe where he worked with senior leadership across 14 subsidiaries and 20 markets to develop and implement initiatives to increase revenue and profit growth.

Ed is regularly invited to speak and teach on pricing strategy and entrepreneurship at leading universities including UCLA, Oxford University, University of Southern California (USC), and UC, San Diego. He is also an advisor and mentor at leading startup accelerators including Techstars, 500 Global, Backstage Capital, and the Oxford Foundry. Ed was elected to the Oxford University, Said Business School’s Global Alumni Advisory Council.

Ed received an MBA from Oxford University, double Masters of Science (MSc) from the London School of Economics, and a BA from the University of California, San Diego.

Laurent leads HelloAdvisr’s operations and product development, and supports HelloAdvisr clients in Europe. Prior to HelloAdvisr, Laurent was the former Head of Strategy, Receipt Bank (now Dext), a venture-backed fintech software startup (Series-C) and was the Group Revenue Director for The Hoxton Hotel Group.

Laurent started his career as a strategy management consultant at the Monitor Group, and later with Simon-Kucher & Partners where he conducted pricing strategy, monetization, and growth projects for clients in B2B services, retail, and manufacturing.

Laurent received an MSc from ESCP Europe and City University.