Pricing can be a daunting task as a startup. When thinking about the creation and development of a product or service, we often focus on the pricing component that seems the most important to success — the “what”. On the […]
Price is an expression of value. Customers associate the value of your product with your pricing. It is the value-math all customers do. How you price should help illustrate the individual uniqueness of your product. Essentially, pricing should help customers […]
Promotions. We all love them, especially as consumers. But how exactly do they work when you’re the business executing one? When it comes to promoting certain products, there is so much to consider. What kind of promotion are you doing: […]
This post was going to be different. Then Apple happened. We’ll come back to that in a second. Recently Peloton made some new price changes and updates to its product range. The changes themselves are interesting, but what is more […]
We’ve all been there before. The last few months have been spent building a new product. Tireless days, nights and weekends, bug-fixing, user tests, delays, the list goes on. The big launch day is coming and there is still one […]
A few months ago – before COVID-19 and travel was still something we did – I was in New York City in a conference room of a major financial institution with investors and their portfolio companies. Unlike what you imagine […]