Pricing For Your First 10 Customers

A few months ago – before COVID-19 and travel was still something we did – I was in New York City in a conference room of a major financial institution with investors and their portfolio companies.  Unlike what you imagine […]

laser lights

Why We Need To Embrace Complexity

One of the hobbies we’ve (rediscovered) since the start of the COVID-19 pandemic has been making Lego sets.  Since none of the Legos were organized, we would take our big box of Lego mixed with several sets from Star Wars […]


HelloAdvisr CEO On IDA’s “Ideate.Decide.Act” Podcast

Recently HelloAdvisr CEO and Founder Ed Lee was invited to speak on the Idea.Decide.Act (IDA) podcast to talk pricing and growth.  On the podcast, we cover a number of questions including:  Why is it hard to figure out the right […]

How Smart Startups Are Outsourcing Pricing

TL:DR Pricing is strategically important, which is why the CEO is the decision-maker for more than 3 of 4 companies in a study we conducted. Those CEOs also know pricing is not a core competency or skill set their company […]

pricing strategy downturn

Managing Your Pricing Strategy In A Downturn – Your Cheat Sheet

The economic downturn brought on by the global coronavirus outbreak has forced companies to reassess their financial position, business model and pricing strategy. As businesses adapt, one of the first things to go is pricing power – having a lasting […]

business uncertainty

Thoughts On The New Business Reality For Entrepreneurs

What the future holds is more uncertain than ever before.  On a global scale, coronavirus (COVID-19) is challenging our institutions to contain and communicate, let alone manage and cure. Coronavirus is changing how we live our lives.  Understandably, the new […]