Love Your Customers. Talk To Them.

What is pricing? It’s a question we often ask when we are invited to speak or host a workshop. It’s not a trick question. And contrary to the responses we get, it’s not that complicated.  Pricing is the pursuit of […]

Paradox Of The Market Share Strategy

Entrepreneurs want to bring their solutions to the greatest number of customers and people possible. Commercially they want this scale to grow, capture efficiencies of scale, and ultimately achieve economic profit. To achieve the original vision, many entrepreneurs embrace a […]