The Core Principle Good Companies Miss In Their Pricing Strategy

The most successful pricing strategies are rooted in the pursuit of understanding people. This is the starting principle I always emphasize to companies, founders, and executives. If you treat pricing like a discovery process of people, not only will it […]

Man with binoculars

Do Competitors Know More About Your Customers than You?

When I meet with a new company, I start by asking the same two questions: What does your company make? What makes it different? It takes a nano-second for the eyes of the entrepreneur or executive to light up in […]