A Easy Guide To Designing Customer Research

Whether or not the customer is always right, the customer is always the one who makes the purchase decision in the end. Over the past few years, more and more companies have shifted to a customer-oriented business strategy as the […]

Paradox Of The Market Share Strategy

Entrepreneurs want to bring their solutions to the greatest number of customers and people possible. Commercially they want this scale to grow, capture efficiencies of scale, and ultimately achieve economic profit. To achieve the original vision, many entrepreneurs embrace a […]

Man with binoculars

Do Competitors Know More About Your Customers than You?

When I meet with a new company, I start by asking the same two questions: What does your company make? What makes it different? It takes a nano-second for the eyes of the entrepreneur or executive to light up in […]

Is “Good Enough” Pricing, Really Good Enough?

We’ve all been there. Our eyes crack open, look over at the phone or alarm clock and the panic sets in. We’re late. Slow at first, but you go through a mental checklist to make sense of the situation and […]