The Company

A B2C SaaS platform connecting pet owners with trusted, vetted sitters for in-home care. The company offers a user-friendly booking system and personalized care updates, making pet sitting more accessible and reliable for everyday pet owners.

Client Testimonial

The Challenge

The company faced a rising churn rate—particularly among infrequent users—without clear visibility into why retention was declining.

  • High churn, unclear drivers – More than 20% churn and limited customer feedback made it difficult to identify root causes.

     

  • Limited team capacity – As a lean team, the company struggled to allocate time and resources toward retention-focused research.

     

  • Discounting uncertainty – The team needed to determine when and how to use discounts or alternative incentives to retain customers without hurting margins.

How HelloAdvisr Helped

HelloAdvisr partnered with the company to develop a structured approach to understanding and addressing churn through pricing, segmentation, and customer insights.

✅ Retention Pricing Strategy
 Identified scenarios where discounting may be appropriate—and where alternative offers could deliver equal value at lower cost.

✅ Segmentation & Reengagement Planning
 Segmented customer cohorts based on usage behavior and designed targeted retention strategies for infrequent users.

✅ Customer Insight Development
 Supported the team in expanding feedback loops and gathering actionable insights to inform pricing and engagement strategies.

✅ Operational Roadmap
 Outlined clear next steps and milestones for implementing churn mitigation strategies.

The Impact

The company walked away with:

📊 Clear retention strategy – Targeted pricing and engagement solutions aligned with customer behavior.
 💡 Actionable insights – Better understanding of churn drivers and customer motivations.
 🚀 Stronger pricing discipline – A framework to approach discounting and retention without undermining revenue goals.

Does our work align with the challenges or needs you currently face? Get in touch with the HelloAdvisr team.