About the Company

Health Tech, subscription-based, early-stage B2B and D2C company that provides personalized fertility solutions through at-home testing kits and data-driven insights to support individuals and couples on their fertility journey.

Client's Quote

The Challenge

  • Determine the correct price for the stage their startup was at (early-stage): They were facing a high CAC, difficulty in fundraising, educating their target audience about proactive fertility testing, and a dilemma in pricing strategy balancing volume and trust in the product.

What We Did

  • Evaluated differentiation of features and benefits compared to competitors.
  • Ensured clarity on the unique aspects of their product offering in the messaging.
  • Verified whether the target audience is being effectively educated about the importance of proactive fertility testing. 
  • Worked on identifying a must-win audience that needs to be educated or made aware of the product and consider tactics on how to win here. 
  • Positioned them as a “premium” offering.
  • Analyzed Customer Acquisition Cost (CAC) further.
  • Demonstrated scalability 
  • Defined the target segmentation.
  • Worked on branding and communicating the value proposition.
  • Planned out how to build brand and customer loyalty.

Outcome

Through the engagement, our client experienced positive outcomes including: 

  • Our client enjoyed the nDexio process and felt that it helped outline their journey to solutions very clearly and intentionally. 
  • Having prompts, frameworks, and the layout of the process helped to organize their inputs and information. 

Does our work align with the challenges or needs you currently face? Get in touch with the HelloAdvisr team.