About the Company

Seed-stage consumer mental health company focused on  empowering and supporting the users with live and on-demand meditation sessions and tools delivered by top coaches. 

Client's Quote

It's great to have a professional to guide you through pricing, which seems simple but can be complex.

Stephen S.

The Challenge

  • Company operates in a highly competitive market, and needed a pricing strategy that captured the unique way the platform delivered meditation content and instruction. 
  • Pricing strategy aligned to financial growth forecasts and marketing acquisition straetgy. 

What We Did

  • Worked alongside the leadership team to define core pricing objectives and positioning strategy.
  • Designed and launched in-field pricing research with prospective users.
  • Created strategic recommendations for pricing model based on feature set preferences and willingness-to-pay.
  • Developed promotions, discounting and trial set-up structure.

Outcome

Through the engagement, our client experienced positive outcomes including: 

  • Designed pricing strategy and model aligned to the company’s value proposition and differentiation in the market. 
  • Increased LTV opportunity by more than 15%. 
  • Expanded tools for future price tests and optimizations. 
  • Company has since used the traction to secure new rounds of venture capital investment.

Does our work align with the challenges or needs you currently face? Get in touch with the HelloAdvisr team. 

Learn What it Takes to Build a Business that Lasts

HelloAdvisr's Value Creation Academy is helping business leaders, innovators, and teams master Value Creation, the foundation for high-growth companies that stay competitive, relevant, and generate revenue. 

We're offering a special introductory course that distills years of expertise and real-world insights into a concise set of videos and exercises to lead you through value creation for your business.

Get Started on Growth with Academy Today!

SIGN UP

Smart Growth In Your Inbox

Sign up for our monthly newsletter to join our community of readers looking for the latest insights on pricing, driving growth, and accelerating your company.