A health tech B2B platform transforming the clinical trials process through better participant recruitment, engagement, and trial management tools.
As the company expanded into new customer segments, it needed a pricing strategy that accounted for market variation and segment-specific value delivery.
Platform utilization mismatch – Some potential customers only needed retention/management—not full recruitment—posing a challenge in offer design and pricing alignment.
HelloAdvisr supported the company in defining a flexible pricing strategy grounded in market research, customer segmentation, and strategic execution.
✅ Segment-Specific Strategy Design
Identified customer segments requiring tailored pricing and those that could be served with a unified strategy.
✅ Commercial Strategy Alignment
Worked with leadership to define time-bound commercial objectives and pricing success metrics.
✅ Tiered Pricing Exploration
Explored and tested tiered pricing models that could adapt to segment-specific needs and value delivery levels.
✅ Pilot Testing & Feedback Loops
Developed pilot pricing programs across key industries to validate assumptions and gather real-world feedback.
The company gained:
📊 More strategic pricing decisions – Pricing frameworks now reflect both business priorities and segment-specific value.
💡 Faster execution with clearer goals – Leadership now operates with defined objectives and a roadmap to test and scale pricing approaches.
🚀 Greater pricing adaptability – A flexible pricing model built to grow across diverse customer segments.
Does our work align with the challenges or needs you currently face? Get in touch with the HelloAdvisr team.