About the Company

European B2B market intelligence and analytics company and a global market leading in gaming analytics. Serves customers globally including leading technology, media and entertainment companies, universities, and financial services firms.

Client's Quote

The Challenge

  • Company was exploring ways to monetize a newly developed SaaS software product.
  • Concerned about the potential cannibalization risk to  the existing range of enterprise software products and services. 
  • Despite the historic company growth, the leadership team had limited experience developing a pricing strategy and setting pricing. 

What We Did

  • Conducted a pricing diagnostic identifying priorities and challenges to successful pricing, monetization and go-to-market execution. 
  • Identified pricing “quick wins”, and pricing model design opportunities. 
  • Trained-up the leadership team with a strategy workshop on pricing best practice and research methods.

Outcome

Our client experienced positive outcomes including: 

  • After launch of the new product and pricing strategy, grew SMB segment to than 15% of total sales.
  • Expanded the company’s core enterprise solutions by more than 20%. 
  • Increased pricing capabilities of the leadership team to manage portfolio of product prices across customer segments and markets.

Does our work align with the challenges or needs you currently face? Get in touch with the HelloAdvisr team.