About HelloAdvisr

We believe every founder deserves to compete on value, not cost.

HelloAdvisr is a boutique pricing strategy consultancy. We help high-growth CEOs and entrepreneurs build systematic pricing that captures the value they already create — and turns it into accelerated, sustainable revenue growth.

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Our Conviction

Guessing is not a strategy. It's just expensive.

Most founders arrive at pricing late, accidentally, or by copying a competitor. They set a number, it holds for a while, and then something breaks — a deal lost on price, a competitor who undercuts overnight, a board question nobody can answer.

The problem isn't the number. It's the absence of a system. Pricing that compounds starts with a framework, not a feeling. That's what we build.

HelloAdvisr was founded on a simple conviction: high-growth companies shouldn't have to guess their way through pricing. They deserve the same calibre of strategic thinking that Fortune 500 companies have access to — built for the speed and reality of a high-growth business.

100+
Venture-backed companies advised, pre-seed through Series D
$1.4B+
Combined valuation of companies we've worked with
12+
Industries including SaaS, healthtech, fintech, and consumer
50%+
Of clients have female founder or female executive leadership
Our Story

Born from frustration.
Built with purpose.

Ed Lee — Founder & CEO, HelloAdvisr
Ed Lee
Founder & CEO
Background
Simon-Kucher & Partners LG Electronics Oxford University London School of Economics UCLA 500 Global H/L Ventures

I started HelloAdvisr because pricing was the one conversation nobody was having honestly.

Founders were building great products, growing fast, and still undercharging. Not because they didn't care about pricing. Because the advice they were getting was vague, too late, or missing entirely. And the gap between the value they created and the revenue they captured was costing them — in margins, in momentum, and in confidence.

Before HelloAdvisr, I held leadership roles at LG Electronics and Simon-Kucher, the leading global pricing consultancy, advising Fortune 500 companies and large corporates on pricing strategy and revenue growth. I saw what a real pricing system could do at scale. Then I started working with founders and realised almost none of them had access to that kind of thinking.

So I built HelloAdvisr to change that. And I built the Pricing Multiplier System™ to give founders a repeatable way to price with conviction — not anxiety.

Today we've advised venture-backed companies across 12 industries, from pre-seed through Series D, across the globe. I teach at Oxford, UCLA, and Loyola Marymount. I host the Margin for Error podcast and write the Margin for Growth newsletter.

The work is the same as it's always been. Help founders stop guessing. Help them build pricing that lasts.

The Last Mile of Trust
Lioncrest Publishing · Coming June 2026
New Book
Mission & Values

We make systematic pricing simple, accessible, and trusted.

These aren't aspirations. They're the operating principles behind every engagement, every framework, and every conversation we have with a founder.

01
Systematic over sporadic

One-off pricing decisions decay. We build pricing systems — repeatable, testable frameworks that compound over time. Your pricing should get smarter every quarter, not start from scratch every year.

02
Direct over diplomatic

We tell you what most advisors won't. If your pricing is leaving money on the table, we say so — and we show you exactly where. No jargon. No hedging. No vague frameworks with nothing behind them.

03
Expertise that's earned

Hundreds of projects. Dozens of industries. Years inside the world's leading pricing consultancy before building HelloAdvisr. The frameworks we use are proven — not invented in a boardroom last quarter.

04
Empowering, not dependent

The goal isn't a retainer that runs forever. It's giving you the tools, the system, and the confidence to own your pricing long after we're done. You should leave knowing exactly how to do this yourself.

The Pricing Multiplier System™

Five steps. One system. Pricing that compounds.

Every engagement is built around the Pricing Multiplier System™ — a five-step framework that transforms pricing from a one-time decision into a compounding growth engine. It's not theory. It's the same methodology applied across 100+ companies in 12 industries.

01
Signal
Identify what the market is telling you about value — before you set a price.
02
Match
Align your pricing model to how customers experience and measure value.
03
Build
Design a pricing structure that scales with your business and your segments.
04
Refine
Test, measure, and iterate — so pricing improves instead of stagnating.
05
Scale
Operationalise pricing so the system runs — with or without external support.
Explore the Full System →
Ready to start

Stop guessing.
Start growing.

Book a free 30-minute pricing call with us. No pitch. No deck. Just an honest conversation about where your pricing is — and what it could be.

Book a Free Pricing Call → See How the System Works