About Us

OUR VISION: MAKE PRICING ESSENTIAL IN EVERY ENTREPRENEUR'S GROWTH TOOLKIT

HelloAdvisr was founded on the core idea that pricing and monetization is an untapped competitive advantage for entrepreneurs to build companies and drive growth. 

Having seen the other side of the table advising industry and market leaders on pricing and monetization strategy, we understand the competitive advantage pricing can create.

This is not reserved for the select few with the resources and luxury to work on pricing - it takes awareness of the opportunity, knowledge of solutions, and partners and experts to execute.

 

GUESSING IS NO LONGER A SOLUTION

100% of companies have to do pricing, but only a small fraction actually work on pricing. Unfortunately, many companies guess.

This leaves topline growth and money on the table. Even worse, these companies are unaware of potential pricing opportunities and use,  and instead compete in the expensive and highly competitive strategy of customer acquisition.


 

OUR EXPERTISE IS SOUGHT BY LEADING ORGANIZATIONS

Quake Venture Capital
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About Ed Lee

 

Founder, Managing Director

Ed draws on global experience working on pricing, monetization, and growth to help companies grow. He has been fortunate to work alongside and learn from leading thinkers and executives to help entrepreneurs and companies accelerate their growth with smarter pricing and go-to-market.

Prior to HelloAdvisr, Ed was a Director of Simon-Kucher & Partners, a global management consulting firm with more than 30 offices worldwide and widely recognized as the global leader in pricing. He advised clients on pricing, sales effectiveness, and marketing strategy while working in a range of sectors including retail/ecommerce, B2B services, consumer goods, marketplace/platform, and private equity. Previous to this, Ed was the Go-To-Market (GTM) manager for LG Electronics Europe where he worked with senior leadership across 14 subsidiaries and 20 markets to develop and implement initiatives to increase revenue and profit growth.

Ed is regularly invited to speak and teach on pricing strategy and entrepreneurship at leading universities including UCLA, Oxford University, University of Southern California (USC), and UC, San Diego. He is also an advisor and mentor at leading startup accelerators including Techstars, 500 Startups, Backstage Capital, and the Oxford Foundry. Ed was elected to the Oxford University, Said Business School's Global Alumni Advisory Council. 

Ed received an MBA from Oxford University, double Masters of Science (MSc) from the London School of Economics, and a BA from the University of California, San Diego.