Case Studies
Real work.
Real results.
A look at the pricing and monetization challenges we've solved — across industries, stages, and business models.
100+
Companies advised
12+
Industries
$1.4B+
Combined client valuation
12 Case Studies
Operations Strategy for Leading Influencer and PR Agency in Beauty and Wellness
The Challenge
Scaling team structure and operations to match rapid growth without losing the creative edge that defined the agency.
Operational roadmap and team alignment framework enabling sustainable scale.
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Pricing for Different Industries for Healthtech B2C Platform
The Challenge
Serving multiple customer segments across different industries with one platform — and needing a pricing model that worked for all of them.
Segmented pricing architecture designed for each industry vertical without diluting brand value.
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Churn Mitigation Strategy for B2C SaaS Company
The Challenge
Rising churn rate among infrequent users with no clear visibility into root causes — and a lean team with limited capacity for retention research.
Retention pricing strategy, customer segmentation, and actionable churn mitigation roadmap.
It's like a sidekick consultant to help you reach your outcomes. — Sonya P., Founder
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Determining Product Price for Healthtech B2B and D2C Company
The Challenge
Launching a first-of-its-kind product across both B2B and D2C channels — with no comparable pricing benchmarks in the market.
Dual-channel pricing strategy anchored in willingness-to-pay research for both segments.
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Competitive Pricing Strategy for B2B SaaS Platform
The Challenge
Competing in a crowded SaaS market where pricing was being used as a race to the bottom — undermining brand value and margin.
Value-anchored competitive pricing strategy that defended premium positioning at Series D scale.
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Determining Customer Willingness-to-Pay for a Climatetech SaaS Company
The Challenge
Operating in an emerging market with no established pricing norms — and needing to set a price that reflected real customer value rather than guesswork.
Willingness-to-pay research and pricing recommendation grounded in customer data.
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New Product Pricing for Enterprise B2B Mental Health Platform
The Challenge
Launching a new enterprise product with no existing benchmark — and the added complexity of pricing wellness services for corporate buyers.
Enterprise pricing model and go-to-market strategy for the new product launch.
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Scaling a Leading Education Company with a Strategic Pricing Strategy
The Challenge
Scaling revenue without a systematic pricing infrastructure — relying on ad hoc decisions that left money on the table.
Pricing infrastructure and strategic framework to support sustainable revenue growth at scale.
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Go-To-Market Strategy for HR Management SaaS Platform
The Challenge
Entering a competitive HR software market without a clear go-to-market pricing strategy — risking commoditisation before gaining traction.
Go-to-market pricing playbook designed for competitive differentiation at Series A.
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Subscription Pricing for Gaming SaaS Platform
The Challenge
Designing a subscription model that captured recurring revenue without pushing away a price-sensitive gaming audience.
Subscription pricing architecture balancing revenue goals with user acquisition and retention.
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Pricing Strategy for B2C Femtech Brand
The Challenge
Building a pricing strategy for a brand in a stigmatised category — where price signals trust and getting it wrong damages credibility.
Value-based subscription pricing strategy that strengthened brand positioning and customer trust.
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New Product Pricing for B2C Wellness Platform
The Challenge
Launching a new product into a crowded wellness market — where undercutting on price would signal low quality but overpricing risked low adoption.
New product pricing strategy anchored in perceived value and competitive differentiation.
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