Is “Good Enough” Pricing, Really Good Enough?
We’ve all been there. Our eyes crack open, look over at the phone or alarm clock and the panic sets in. We’re late. Slow at first, but you go through a mental checklist to make sense of the situation and a plan forward. You know the drill: Why didn’t the alarm wake you? How much […]
Why Better Pricing Builds Company Value
It was one of the most intense project I’ve been a part of. The project was challenging from all angles – from subject-matter to project logistics – but it would turn out to be one of the most valuable experiences to help me understand pricing from a company valuation prospective. Let me explain. Our client […]
Thinking About Your Monetization Model? 3 Things Entrepreneurs Should Know
Earlier this year, HelloAdvisr was privileged to be invited to University of Southern California (USC), where our CEO Ed Lee gave a guest lecture to talk about pricing and growth. The entrepreneurship class on growth hacking was engaging with a lot of good questions from the students, but one question in particular stood out: how does a company […]
3 Pricing Misconceptions Entrepreneurs Need to Avoid
As consumers we’re constantly surrounded by pricing. Pricing when grocery shopping. Promotional signs in the store window. The latest email offer. With all the prices we see, it’s natural to build a comfort level with pricing and the purchase decision process. After all, we’re asked to compare offers, make tradeoffs and assess whether the price […]