Pricing Gets Harder with Growth: Lessons from a High Growth Company
As entrepreneurs, one of the most difficult decisions is how to monetize and price your product. Pricing is a ‘moment of truth’ (MOT) decision in the growth of a company. It is as important if not more important as signing-off on a product design, starting production or launching a website. Pricing is a MOT because […]
Is “Good Enough” Pricing, Really Good Enough?
We’ve all been there. Our eyes crack open, look over at the phone or alarm clock and the panic sets in. We’re late. Slow at first, but you go through a mental checklist to make sense of the situation and a plan forward. You know the drill: Why didn’t the alarm wake you? How much […]