Why We Rebranded Helloadvisr: Pricing Is the Last Mile of Trust
What does trust have to do with pricing? More than most founders realize. My latest piece for Oxford University’s Saïd Business School makes the case for why the trust economy is already reshaping willingness to pay, and what to do about it.
The Trust Economy is Here
What does trust have to do with pricing? More than most founders realize. My latest piece for Oxford University’s Saïd Business School makes the case for why the trust economy is already reshaping willingness to pay, and what to do about it.
SaaS Pricing Strategy and Subscription Pricing Models
A strategic overview of SaaS pricing strategy covering subscription models, pricing architecture, and the monetization decisions that drive scalable growth.
Pricing Psychology as a Strategic Lever
An in-depth look at pricing psychology and how perception, trust, and fairness influence customer behavior and pricing outcomes.
The Ultimate Guide to Pricing Your AI Products: Strategies for Growth (Part 1)
AI is transforming industries fast—but pricing AI products is tricky. This ultimate AI product pricing guide breaks down how to balance value, adoption, and profit, with key models and strategies to monetize AI effectively and grow sustainably.
Building Multiple Solutions: How Slack Creates Pricing for Diverse Customer Segments
Slack, founded in 2013, evolved from a failed gaming project into a leading workplace collaboration tool. Slack leverages pricing to increase adoption for a diverse set of customer segments; enabling Slack to monetize its offerings across its suite of team communication tools.
From DVD to Streaming: Master Subscription Services and Tiered Pricing with Netflix
Netflix was originally founded in 1997 as a DVD rental service before eventually transitioning to online streaming in 2007. Since then, it has become one of the world’s leading entertainment platforms, offering content on-demand to subscribers across the globe. In fact, Netflix currently has a massive global subscriber base, with over 238 million paid subscribers […]