About the Company
Enterprise B2B wellness company that offers a proactive mental health platform and an Employee Assistance Program (EAP). Services engage employees daily, enhancing productivity, focus, and reducing workplace stress.
The Challenge
- Company needed to reassess its pricing strategy for expanding range of products and services while operating in a highly competitive and rapidly evolving market.
- Accelerating customer acquisition was a key objective, and the company needed to identify potential gaps in its value proposition, competitive differentiation, and customers’ willingness-to-pay.
What We Did
- Assessment: Evaluated the company’s existing pricing inputs and conducted interviews with key stakeholders.
- Market Research: Analyzed select customer and product cohorts, assessing competitors, value drivers, and willingness-to-pay.
- Recommendations: Identified areas for improvement in the company’s pricing strategy and provided actionable next steps.
Outcome
Through the engagement, our client experienced positive outcomes including:
- Uncovered gaps in the value proposition and competitive positioning within the pricing strategy.
- Increased LTV: Enhancements led to a significant increase in lifetime value (LTV) of customers.
- New tools for the company to further strengthen their competitiveness, value proposition, and overall pricing strategy.
Does our work align with the challenges or needs you currently face? Get in touch with the HelloAdvisr team.
