athleisure yoga mat

Enhancing Willingness-To-Pay: Lessons From Athleisure

Have you ever stared at your computer screen wondering if you should really spend $70 on a pair of Gymshark leggings or even $100 for a pair of Lululemon Align pants?  This scenario is far too common for people looking […]

HelloAdvisr In Oxford University Feature

We are excited to share a new feature by Oxford University about HelloAdvisr and our CEO Ed Lee.  In the article we had a chance to share our journey, talk about the value debt startups can find themselves in, and […]

Choice idea

HA Foundations: 3 Approaches To Pricing

Let’s face it. As an entrepreneur, creating your pricing for your company can feel quite complicated.  It’s easy to get caught up in the complexities. Building up a strong pricing foundation involves understanding different pricing approaches and choosing one that […]

When Free Makes Sense

Have you ever subscribed to a service because they offered “the first month free”? Have you ever downloaded an app because it is free but then spent more money for the “premium version”? Or have you been surprised when being […]

How To Enhance Your Product Uniqueness With Price

Price is an expression of value.  Customers associate the value of your product with your pricing. It is the value-math all customers do.  How you price should help illustrate the individual uniqueness of your product.  Essentially, pricing should help customers […]