Value Debt In Pricing: How To Avoid A Slow Startup Death

This article originally appeared in Techstars.   When startups are out to create value to customers, they are often focus on a single path of value delivery – from company to customers. For many startups this is why they exist; to […]

Price Change

How To Effectively Change Prices Without Losing Customers

You may be at the point in your company that it’s time to change prices. Understandably, this can be intimidating. You’ve done the work to create thoughtful pricing and packaging changes. You focused on creating pricing that aligns with your […]

athleisure yoga mat

Enhancing Willingness-To-Pay: Lessons From Athleisure

Have you ever stared at your computer screen wondering if you should really spend $70 on a pair of Gymshark leggings or even $100 for a pair of Lululemon Align pants?  This scenario is far too common for people looking […]

HelloAdvisr In Oxford University Feature

We are excited to share a new feature by Oxford University about HelloAdvisr and our CEO Ed Lee.  In the article we had a chance to share our journey, and our vision for how startups can build thriving sustainable ventures. We […]

Choice idea

HA Foundations: 3 Approaches To Pricing

Let’s face it. As an entrepreneur, creating your pricing for your company can feel quite complicated.  It’s easy to get caught up in the complexities. Building up a strong pricing foundation involves understanding different pricing approaches and choosing one that […]

When Free Makes Sense

Have you ever subscribed to a service because they offered “the first month free”? Have you ever downloaded an app because it is free but then spent more money for the “premium version”? Or have you been surprised when being […]