The unfortunate reality is most businesses do not review their pricing. This includes all facets of pricing from the pricing strategy, the pricing and monetization models used, and the pricing levels. When price reviews do happen, it is often […]
HelloAdvisr Founder and CEO, Ed Lee, was recently interviewed by Business Rockstars – a multi-media platform interviewing leading CEOs, entrepreneurs and startups. The interview focused on the start of HelloAdvisr, but also on the role of pricing for startups and […]
What is pricing? It’s a question we often ask when we are invited to speak or host a workshop. It’s not a trick question. And contrary to the responses we get, it’s not that complicated. Pricing is the pursuit of […]
HelloAdvisr Founder and CEO, Ed Lee, was recently interviewed by VoyageLA Magazine as part of their “Inspiring Stories” series of rising stars in the arts, creatives, entrepreneurship in Los Angeles. Click here to read the full feature on VoyageLA originally […]
As an entrepreneur, you’ve likely wondered about the best way to approach the sales process. Your natural inclination may be to think about the “sales funnel”, “developing prospects”, and other industry jargon. These are all valid approaches, but there is […]
Whether or not the customer is always right, the customer is always the one who makes the purchase decision in the end. Over the past few years, more and more companies have shifted to a customer-oriented business strategy as the […]