Rejection is hard. Whether it is in your personal or professional life; rejection is hard to swallow. Anyone who’s experienced rejection will have created their own response system to cope with potential future rejection. One of those mechanisms may be […]
We love to share stories of companies taking advantage of the enormous power of pricing, and the successes they help companies to achieve. Unfortunately, not all pricing stories end well. There are also the pricing horror stories. Those moments that […]
I have seen a lot of startups over the years. I often get asked to look over their pricing strategy, and nine out of ten times it is rarely a strategy. Usually it is a single price or something similar […]
Customer segmentation is a powerful tool for businesses and entrepreneurs. Much like creating a business canvas, very few startups today skip doing a customer segmentation. When we surveyed more than 200 startups we found that more than 90% stated they […]
This article originally appeared in Techstars. When startups are out to create value to customers, they are often focus on a single path of value delivery – from company to customers. For many startups this is why they exist; to […]
You may be at the point in your company that it’s time to change prices. Understandably, this can be intimidating. You’ve done the work to create thoughtful pricing and packaging changes. You focused on creating pricing that aligns with your […]