We’ve all been there before. The last few months have been spent building a new product. Tireless days, nights and weekends, bug-fixing, user tests, delays, the list goes on. The big launch day is coming and there is still one […]
A few months ago – before COVID-19 and travel was still something we did – I was in New York City in a conference room of a major financial institution with investors and their portfolio companies. Unlike what you imagine […]
One of the hobbies we’ve (rediscovered) since the start of the COVID-19 pandemic has been making Lego sets. Since none of the Legos were organized, we would take our big box of Lego mixed with several sets from Star Wars […]
Recently HelloAdvisr CEO and Founder Ed Lee was invited to speak on the Idea.Decide.Act (IDA) podcast to talk pricing and growth. On the podcast, we cover a number of questions including: Why is it hard to figure out the right […]
TL:DR Pricing is strategically important, which is why the CEO is the decision-maker for more than 3 of 4 companies in a study we conducted. Those CEOs also know pricing is not a core competency or skill set their company […]
The economic downturn brought on by the global coronavirus outbreak has forced companies to reassess their financial position, business model and pricing strategy. As businesses adapt, one of the first things to go is pricing power – having a lasting […]