Skims is a popular American shapewear and clothing brand co-founded by Kim Kardashian, Emma Grede and Jens Grede in 2019. With a focus on body
Influence perception through pricing: How Skims cemented their reputation as a luxury shapewear brand
What is MRR and how can companies improve it?
In the dynamic landscape of business metrics, Monthly Recurring Revenue (MRR) has emerged as a crucial indicator for the success and sustainability of subscription-based businesses.
Power of Loyalty: Unlocking Willingness-To-Pay
In today’s hyper-competitive market, customer loyalty has emerged as a crucial factor in determining a brand’s success. Not only does it secure repeat business, but
How Subscription Pricing Transformed the Business Model
Subscription pricing plays an important role in the history of pricing evolution. It has transformed the way companies do business over time. It has enabled
