Have you ever stared at your computer screen wondering if you should really spend $70 on a pair of Gymshark leggings or even $100 for a pair of Lululemon Align pants? This scenario is far too common for people looking […]
We are excited to share a new feature by Oxford University about HelloAdvisr and our CEO Ed Lee. In the article we had a chance to share our journey, talk about the value debt startups can find themselves in, and […]
Let’s face it. As an entrepreneur, creating your pricing for your company can feel quite complicated. It’s easy to get caught up in the complexities. Building up a strong pricing foundation involves understanding different pricing approaches and choosing one that […]
Have you ever subscribed to a service because they offered “the first month free”? Have you ever downloaded an app because it is free but then spent more money for the “premium version”? Or have you been surprised when being […]
Pricing can be a daunting task as a startup. When thinking about the creation and development of a product or service, we often focus on the pricing component that seems the most important to success — the “what”. On the […]
Price is an expression of value. Customers associate the value of your product with your pricing. It is the value-math all customers do. How you price should help illustrate the individual uniqueness of your product. Essentially, pricing should help customers […]