About the Company
Seed-stage consumer mental health company focused on empowering and supporting the users with live and on-demand meditation sessions and tools delivered by top coaches.
Client's Quote
It's great to have a professional to guide you through pricing, which seems simple but can be complex.
The Challenge
- Company operates in a highly competitive market, and needed a pricing strategy that captured the unique way the platform delivered meditation content and instruction.
- Pricing strategy aligned to financial growth forecasts and marketing acquisition straetgy.
What We Did
- Worked alongside the leadership team to define core pricing objectives and positioning strategy.
- Designed and launched in-field pricing research with prospective users.
- Created strategic recommendations for pricing model based on feature set preferences and willingness-to-pay.
- Developed promotions, discounting and trial set-up structure.
Outcome
Through the engagement, our client experienced positive outcomes including:
- Designed pricing strategy and model aligned to the company’s value proposition and differentiation in the market.
- Increased LTV opportunity by more than 15%.
- Expanded tools for future price tests and optimizations.
- Company has since used the traction to secure new rounds of venture capital investment.
Does our work align with the challenges or needs you currently face? Get in touch with the HelloAdvisr team.
