About the Company
A healthtech B2B platform transforming the clinical trials process through better participant recruitment, engagement, and trial management tools. Founded by University of Oxford researchers, the company aims to bridge the gap between scientists and participants by integrating digital technology with a personalized approach.
“[HelloAdvisr] really helped me get to grips with the problem and break up the problem into smaller chunks. Then, [HelloAdvisr] was able to advise me on how to tackle those smaller chunks, make them bite-sized, and give me objectives to actually overcome the problem.”
The Challenge
As the company expanded into new customer segments, it needed a pricing strategy that accounted for market variation and segment-specific value delivery.
- Pricing across industries: Different customers (e.g., academic institutions, commercial sponsors) had different value perceptions and budget realities.
- Perceived value concerns: The academic nature the company raised questions about credibility in some customer segments.
- Platform utilization mismatch: Some potential customers only needed retention/management—not full recruitment—posing a challenge in offer design and pricing alignment.
What We Did
HelloAdvisr supported the company in defining a flexible pricing strategy grounded in market research, customer segmentation, and strategic execution.
✅ Segment-Specific Strategy Design: Support customer segment identification requiring tailored pricing and those that could be served with a unified strategy.
✅ Commercial Strategy Alignment: Worked with leadership to define time-bound commercial objectives and pricing success metrics.
✅ Tiered Pricing Exploration: Explored tiered pricing models that could adapt to segment-specific needs and value delivery levels.
✅ Pilot Testing & Feedback Loops: Ideate on pilot pricing programs across key industries to validate assumptions and gather real-world feedback.
Outcome
Through this engagement the company built:
📊 More strategic pricing decisions: Pricing frameworks now reflect both business priorities and segment-specific value.
💡 Faster execution with clearer goals: Leadership now operates with defined objectives and a roadmap to test and scale pricing approaches.
🚀 Greater pricing adaptability: A flexible pricing model built to grow across diverse customer segments.
Does our work align with the challenges or needs you currently face? Get in touch with the HelloAdvisr team.
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