About the Company
Clinical Trials, health tech B2C platform focused on transforming participant recruitment and retention and simplifying the clinical trial process.
Client's Quote
“nDexio really helped me get to grips with the problem and break up the problem into smaller chunks. Then, nDexio was able to advise me on how to tackle those smaller chunks, make them bite-sized, and give me objectives to actually overcome the problem.”
The Challenge
- Price for different industries: They anticipated challenges including pricing competitiveness, particularly regarding academic budgets (since their team is mostly made of students), and the perceived value of the platform.
- Some trials may not require recruitment services, posing a challenge in positioning the platform for retention and management services only.
What We Did
- Considered tiered pricing as a possibility and identified what the customer segments look like.
- Organized a brainstorming session with the leadership team to set goals with regards to how much time they have, concrete commercial goals, etc.
- Spent time validating which customer segments they actually needed.
- Discussed and defined concrete metrics to use as measurable goals for success, such as whether a product is gaining traction in a customer segment.
- Identified areas where a unified pricing strategy can be applied across multiple customer segments and where more specific approaches need to be designed.
- Launched pilot programs in each industry to test pricing strategies and gather feedback from customers.
Outcome
Through the engagement, our client experienced positive outcomes including:
- Our client liked how concise our recommendations and next steps were, and felt that they were good, concrete items her team could start working on right away.
Does our work align with the challenges or needs you currently face? Get in touch with the HelloAdvisr team.
