About the Company
National B2B education company offering a suite of technology and services specializing in educational improvement. The company provides a range of capabilities including research, evaluation, policy analysis, professional development, and technical assistance for schools and educational organizations nationwide. Aims to enhance teaching practices, educational programs, and policy effectiveness to achieve better outcomes for students of all ages.
The Challenge
- Company needed further development and implementation to ensure alignment of pricing strategy with market demands and internal objectives.
- Company wanted to enhance offerings by better leveraging their unique value drivers and propositions.
- Decentralized and largely unmanaged pricing decisions were potentially hindering cohesive strategic initiatives.
- Company was not actively utilizing resources to inform their pricing and broader go-to-market strategies and decisions.
What We Did
- Conducted a pricing diagnostic of the company’s service lines by reviewing relevant pricing inputs and conducting interviews with leads and stakeholders.
- Leveraged learnings from the price diagnostic to design a custom pricing strategy workshop for the team, focusing on strategic discussions of price levels, offer design, and pricing approach.
- Developed a Pricing Strategy Framework (PSF) and actionable next steps based on workshop results and leadership team commitments to enhance service lines’ financial value through pricing and upscale their top-level decisions.
Outcome
Through the engagement, our client experienced positive outcomes including:
- Enhanced their pricing approach.
- Enabled better decision-making across participating service lines.
- Positioned the company to better leverage pricing more effectively for future growth.
Does our work align with the challenges or needs you currently face? Get in touch with the HelloAdvisr team.
