About the Company
An award-winning marketing agency helping brands scale through creative digital strategy and personalized content. The agency offers services such as branding, social media management, and influencer marketing to build strong connections between businesses and their audiences while driving engagement and growth.
The Challenge
As the agency scaled, it faced growing complexity in managing its people operations, performance processes, and aligning employee goals with broader organizational objectives.
- Simple structure in performance reviews: Growing team created more complexity in teams and levels creating confusion and undermined alignment across teams.
- Limited operational proceses: The absence of continuous feedback made it difficult to foster professional development and engagement.
- Misalignment between individual and organizational goals – Without a clear framework, employee efforts were not consistently linked to company objectives, and there were limited tools to foster growth and development.
- Need for better communication and insight – The company required a more transparent and data-informed approach to track performance and drive decision-making.
To support its long-term growth, the agency needed a structured, scalable performance strategy that fostered transparency, engagement, and alignment.
What We Did
HelloAdvisr partnered with the agency to redesign its people performance strategy, aligning team development with business goals and creating a foundation for sustained organizational growth.
✅ Performance Strategy Redesign
Created a structured performance review framework to ensure consistency, transparency, and meaningful evaluations across the organization.
✅ Team Insight Discovery
Conducted in-depth interviews with individual team members to uncover root challenges and opportunities for improvement in people operations.
✅ Feedback & Goal Alignment System
Introduced structured feedback loops, goal-setting practices, and continuous performance tracking to align individual development with broader company objectives.
Outcome
Through the engagement, our client experienced positive outcomes including:
- Greater transparency and communication between team members and senior leadership.
- New insights that improved decision-making, enhanced employee engagement, and streamlined performance reviews across the organization.
Does our work align with the challenges or needs you currently face? Get in touch with the HelloAdvisr team.
