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How Experimental Are You?

We are excited to join the latest Techstars NYC companies for “mentor madness” where startups meet with subject-matter experts to learn and tackle pressing questions and challenges to accelerate growth. Our founder Ed Lee is working with startups on pricing and go-to-market topics.

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The Ultimate Guide to Pricing Your AI Products: Strategies for Growth (Part 1)

The Ultimate Guide to Pricing Your AI Products: Strategies for Growth (Part 1)

AI is transforming industries fast—but pricing AI products is tricky. This ultimate AI product pricing guide breaks down how to…
Building Multiple Solutions: How Slack Creates Pricing for Diverse Customer Segments

Building Multiple Solutions: How Slack Creates Pricing for Diverse Customer Segments

Slack, founded in 2013, evolved from a failed gaming project into a leading workplace collaboration tool. Slack leverages pricing to…
Why Pricing Strategy for Market Leaders is a Long-Term Game: Lessons from OpenAI and ChatGPT

Why Pricing Strategy for Market Leaders is a Long-Term Game: Lessons from OpenAI and ChatGPT

When aiming to be the market leader in your category, pricing isn’t just a tactic—it’s a strategic cornerstone. Pricing defines…

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We're offering a special introductory course that distills years of expertise and real-world insights into a concise set of videos and exercises to lead you through value creation for your business.

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