“How do entrepreneurs and startups approach pricing?”
With the recent debate on startup growth and sustainability, the topic of pricing and business models is current and relevant.
Business models and their viability are under increased scrutiny, and how businesses choose to price will directly feed those business models and the growth assumptions they’re driving. Even outside the headline grabbing companies, we know pricing and business models are direct contributors to success and failure.
So how do entrepreneurs and startups approach this work? It is a question we are always asking, but could not find more structured insight on how entrepreneurs and startups approach pricing. To help broaden the this discussion around pricing, we decided to create our own and build a wider-context to the work of pricing by entrepreneurs and startups at all stages of growth.
We looked at pricing on five different areas:
- Objectives;
- Pricing ownership within the company;
- Process and systems;
- Value exchange; and
- Role of competition.
Through our report, we want to help entrepreneurs to better understand what other companies are doing when it comes to pricing. More importantly, we want encourage entrepreneurs to take a critical look at how and why of pricing and inspire discussion on ways pricing can be improved in their businesses to support long-term success.
So download your free copy of our report, and you’ll see how others approach pricing, and advice on ways to improve and capture more value through your pricing.
