Skims is redefining luxury pricing in shapewear. With premium yet accessible pricing, Skims raises the bar to compete with existing household brands, emphasizing inclusivity and quality. By keeping their pricing consistent, Skims reinforces brand trust while leveraging limited discounts and celebrity influence, having been co-founded by Kim Kardashian, to promote the brand even further. Explore the Skims pricing strategy and how they drive high perceived value in the luxury market in this brand breakdown.