Pricing Gets Harder with Growth: Lessons from a High Growth Company
As entrepreneurs, one of the most difficult decisions is how to monetize and price your product. Pricing is a ‘moment of truth’ (MOT) decision in the growth of a company. It is as important if not more important as signing-off on a product design, starting production or launching a website. Pricing is a MOT because […]
Do Competitors Know More About Your Customers than You?
When I meet with a new company, I start by asking the same two questions: What does your company make? What makes it different? It takes a nano-second for the eyes of the entrepreneur or executive to light up in excitement. They talk about the product idea and inspiration. Walk through the cool features and […]
Is “Good Enough” Pricing, Really Good Enough?
We’ve all been there. Our eyes crack open, look over at the phone or alarm clock and the panic sets in. We’re late. Slow at first, but you go through a mental checklist to make sense of the situation and a plan forward. You know the drill: Why didn’t the alarm wake you? How much […]
Why Better Pricing Builds Company Value
It was one of the most intense project I’ve been a part of. The project was challenging from all angles – from subject-matter to project logistics – but it would turn out to be one of the most valuable experiences to help me understand pricing from a company valuation prospective. Let me explain. Our client […]
How to Prevent Your Growth from Going Flat
You’ve come up with a great idea and built an awesome product or service. You’ve won customers, some who actually pay you in more than fandom and gratitude (read: money). Best of all, you’re getting customers excited in volumes you never expected. Great job! So what’s next? Don’t let growth go flat Building a company is an interplay […]