How To Enhance Your Product Uniqueness With Price
Don’t Break The Bank: Make Promotions Work For You
Promotions. As consumers, we all love them. As a company, how do they work for you and drive the results you need? When it comes to promoting certain products, there is so much to consider: 1. What type of promotion are you planning? 2. What product or service are you promoting? 3. Should your price […]
Make Strategic Pricing Decisions That Work
This post was going to be different. Then Apple happened. We’ll come back to that in a second. Last year, Peloton made some new price changes and updates to its product range. The changes themselves are interesting, but what is more valuable is how thoughtful these changes are. As a company, strategic pricing was nothing […]
Build Your Financial Independence Strategy Map (Part 2)
The Theme We Will Talk About In The New Decade (Part 1)
Create A New Competitive Moat
Fundamentals Of A Winning Business Model
A Easy Guide To Designing Customer Research
Building A Customer Focus Journey The basic starting point is the customer focus journey. According to the Harvard Business Review, this journey generally follows along four stages: Info gathering – where the company uses a dedicated team or third party to collect information about their existing customers and desired customer segments. Data mining – where […]
Paradox Of The Market Share Strategy
Entrepreneurs want to bring their solutions to the greatest number of customers and people possible. Commercially they want this scale to grow, capture efficiencies of scale, and ultimately achieve economic profit. To achieve the original vision, many entrepreneurs embrace a market share strategy to establish a foothold in the market and scale. This strategy is […]
Stop Wasting This Powerful Growth Tool: It’s Hurting Your Company
Entrepreneurs and startups are innovators. They operate outside of the box because they believe the status quo isn’t good enough. When it comes to building a growth strategy, many entrepreneurs and companies look to ‘de-risk’ by choosing the path most traveled. In the startup world, this can mean adopting strategies that fail 80% or more […]