What is MRR and how can companies improve it?
In the dynamic landscape of business metrics, Monthly Recurring Revenue (MRR) has emerged as a crucial indicator for the success and sustainability of subscription-based businesses. MRR is a metric that reflects the predictable and recurring revenue generated from subscription services on a monthly basis. In this article, we will delve into what MRR is and […]
Power of Loyalty: Unlocking Willingness-To-Pay
In today’s hyper-competitive market, customer loyalty has emerged as a crucial factor in determining a brand’s success. Not only does it secure repeat business, but it also has the potential to influence the willingness-to-pay among consumers. However, cultivating loyalty is not as simple as it may seem – it involves creating an emotional bond, nurturing […]
How Subscription Pricing Transformed the Business Model
Subscription pricing plays an important role in the history of pricing evolution. It has transformed the way companies do business over time. It has enabled businesses to offer more flexibility and convenience to their customers, while also providing them with greater predictability in terms of revenue streams. Given the significant impact subscription pricing has had […]
Why You Need to Invest in Long-Term Strategies to Grow Lifetime Value
To formulate an optimal pricing strategy, there are many key metrics you have to keep in mind. One vital metric is customer lifetime value (LTV), which refers to the net present value of profits a customer generates for a business over their lifetime. To grow LTV effectively however, you need to be patient and invest […]
Apple Vision Pro: The Ultimate Lesson In Price Testing?
Apple’s pricing strategy has long been a silent strength of the company. The Vision Pro announcement, uncover lessons in product pricing and explore how you can apply them to your own company.
How To Set An Effective Promotions Strategy
The promotions come in quickly and often. Express interest in a service, signup for a loyalty program, or glance over a product page on your social feedback, and the promotions start to come. You couldn’t open your inbox, social media, or almost any website without getting sales and limited time offers that tempt you to […]
Why Figuring Out Your Worth Is So Hard
Rejection is hard. Whether it is in your personal or professional life; rejection is hard to swallow. Anyone who’s experienced rejection will have created their own response system to cope with potential future rejection. One of those mechanisms may be looking for validation by seeking “evidence” from those who are willing to accept and praise […]
When Your Strategy Is Not A Strategy
I have seen a lot of startups over the years. I often get asked to look over their pricing strategy, and nine out of ten times it is rarely a strategy. Usually it is a single price or something similar to the market leader in the industry. And that’s ok! Having an idea of how […]
3 Approaches to pricing & how to pick the best model for your startup
The right strategy can fuel long-term growth. Whether it’s cost-plus, competition based, or value based pricing, each pricing approach can hold great impact for your business. Learn how to choose the best approach for your startup—and turn pricing into a powerful competitive advantage.
5 W’s Of Pricing: Your Starting Guide To Pricing Decisions
