Case Study: Determining Product Price for Healthtech B2B and D2C Company
About the Company Health Tech, subscription-based, early-stage B2B and D2C company that provides personalized fertility solutions through at-home testing kits and data-driven insights to support individuals and couples on their fertility journey. Client’s Quote “[nDexio]” is just consolidating what normally we would pay for multiple days worth of strategy advice and just get it in […]
Case Study: Competitive Pricing Strategy for B2B SaaS Platform
The Company A Series D B2B SaaS platform providing comprehensive management tools for barbershops. The platform helps businesses streamline operations, enhance client experiences, and drive revenue growth, making it an essential solution for barbershops of all sizes. Client’s Quote “HelloAdvisr lives up to its name as an advisor. We didn’t want someone to tell us […]
Make Strategic Pricing Decisions That Work
This post was going to be different. Then Apple happened. We’ll come back to that in a second. Last year, Peloton made some new price changes and updates to its product range. The changes themselves are interesting, but what is more valuable is how thoughtful these changes are. As a company, strategic pricing was nothing […]
Create A New Competitive Moat
Do Competitors Know More About Your Customers than You?
When I meet with a new company, I start by asking the same two questions: What does your company make? What makes it different? It takes a nano-second for the eyes of the entrepreneur or executive to light up in excitement. They talk about the product idea and inspiration. Walk through the cool features and […]