Why Consumer Brands Leave Millions on the Shelf (Part 1)
A DTC founder built a $5M skincare brand selling $48 products with strong margins and loyal customers—until Target called. The retail deal slashed margins from 68% to 22%, forced her to drop DTC prices, and confused customers. Six months later, she’s at $8M revenue but with weaker profits and brand clarity. Same product, more revenue, worse business. The lesson: pricing isn’t a one-time choice—it’s a strategic system that drives brand value, loyalty, and sustainable growth.
Shop like a Billionaire: The rise of Amazon’s top competitor
Temu is an online marketplace operated by the Chinese e-commerce company PDD Holdings. Launched in the United States in September 2022, Temu offers heavily discounted consumer goods, mostly shipped directly to consumers from China. This platform provides a unique shopping experience by offering an extensive range of products across various categories, all sold by a […]
Unwrapping Spotify: Your Gateway to a World of Audio Entertainment
Spotify, the digital streaming behemoth, has reshaped the music industry with its extensive library of songs and creator-driven content. Launched on April 23, 2006, by Daniel Ek and Martin Lorentzon, Spotify hit the ground running in October 2008 and hasn’t looked back since. With over 615 million monthly active users, including 239 million paying subscribers […]
Social impact ventures are not a charity: How Pricing can be a catalyst for change
Current Social Impact Model There are many different social impact models that companies and organizations currently use depending on their goals, their size, and their structure: Donations: Some companies rely on donations to fund their social impact initiatives. These donations can come from individuals, other corporations, or foundations. And, they can be used to support […]
Uber Eats and the Revolution of Food and Grocery Delivery
Launched in 2014, Uber Eats is a leading online food delivery service that connects you with a diverse range of local restaurants, making ordering food as easy as calling a ride. As a result, the service acts as an intermediary between users and restaurants where customers can browse, pay, and place orders all through the […]
Why We Need To Embrace Complexity
Build Your Financial Independence Strategy Map (Part 2)
The Theme We Will Talk About In The New Decade (Part 1)
Return of the P-Word
The headlines have been rough for growth startups in recent months (insert link about WeWork). It has been particularly challenging for growth startups and their investors looking to take their company public. For what were once the darlings of the investment, tech and media worlds, suddenly the music has started to slow, if not stopped […]
Fundamentals Of A Winning Business Model
