Case Study: Determining Customer Willingness-to-Pay for a Climatetech SaaS Company
The Company A pre-revenue Climate Tech SaaS startup helping businesses lower their carbon emissions through AI-powered predictive analytics. The company’s platform enables organizations to make smarter, more sustainable operational decisions by forecasting emissions and identifying reduction opportunities. The Challenge As a product-driven startup preparing for beta launch, the company faced key hurdles in turning product […]
A Easy Guide To Designing Customer Research
Building A Customer Focus Journey The basic starting point is the customer focus journey. According to the Harvard Business Review, this journey generally follows along four stages: Info gathering – where the company uses a dedicated team or third party to collect information about their existing customers and desired customer segments. Data mining – where […]
What Your Product-Market Fit Test Is Missing
What is the both the earliest and best indicator that a company has a future? Is it the napkin where a great idea is first sketched out? Is it the bank confirmation of your first paying customer? Those are important milestones to be sure, but a powerful indicator for proof of life – and one […]