Case Study: Competitive Pricing Strategy for B2B SaaS Platform

About the Company

Series D, B2B, SaaS platform offering comprehensive management tools for barbershops. The platform streamlines operations, enhances client experiences, and drives revenue growth for barbershops of all sizes.

Client's Quote

“HelloAdvisr lives up to its name as an advisor. We didn't want someone to tell us what to do; we wanted an expert advisor to stress-test our plans and help us identify the gaps in our thinking. The team provided those insights and more.”

The Challenge

  • The company operates in a highly competitive and rapidly evolving market, so it needed to assess its approach and strategy for pricing both existing and new offerings.
  • Accelerating the acquisition of new customers was a key objective, so the company needed to evaluate potential value proposition gaps, competitive positioning, and opportunities for differentiation.

What We Did

  • Assessed the company’s existing pricing inputs and conducted interviews with key stakeholders.
  • Conducted market research of select competitors and products, evaluating the company’s positioning and unique selling proposition.
  • Identified opportunities to enhance the company’s pricing architecture and mechanics, and outlined actionable next steps for its overall competitive pricing strategy.

Outcome

Through the engagement, our client experienced positive outcomes including: 

  • Increased pricing capabilities of the leadership team to manage portfolio of product prices across customer segments and markets.
  • Created a clear pricing strategy as well as the ideal evolution of the strategy over time to support the company’s continued growth.

Does our work align with the challenges or needs you currently face? Get in touch with the HelloAdvisr team

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