Most founders miss that pricing doesn’t just impact margin—it multiplies growth across the entire brand. The first multiplier, Revenue, shows how small pricing changes can deliver massive gains: a $2 increase on a 500K-unit product adds $1M in revenue and $700K in profit. One beverage brand raised its price from $2.99 to $3.99, saw no drop in conversion, and boosted margins 33%. McKinsey found a 1% price increase lifts profit 11%. Yet most brands spend 90% of their time chasing volume instead of unlocking pricing power—the highest-leverage growth tool they have.