Case Study: Go-To-Market Strategy for HR Management SaaS Platform

About the Company

Enterprise software company that develop operations management software solutions for health and governmental organizations. Serves large organizations throughout the U.S. including leading hospital networks, and governmental agencies. 

Client's Quote

Recommendations not only focus on a strategic level but also lay out actionable items to help you succeed.

Mark P., CEO

The Challenge

  • Company developed a team management software platform for HR leaders and needed support developing the go-to-market strategy for the product.
  • Unlike existing customers – large enterprise organizations – the company needed to assess the viability and opportunity of a SaaS monetization strategy.  

What We Did

  • Created a pricing strategy workshop designed purposefully to collected and assess the senior leadership team’s objectives, the product’s value and potential go-to-market models. 
  • Assessed different pricing and go-to-market models including freemium and pay-go. 
  • Identified pricing “quick wins”, and pricing model design opportunities. 

Outcome

Our client experienced positive outcomes including: 

  • Created the initial foundation for the software platform’s pricing strategy. 
  • Identified potential opertional gaps in executing the pricing model options within the pricing strategy. 
  • Refined the target customer using the HelloAdvisr’s customer ring method, revising the early acquisition plan. 

Does our work align with the challenges or needs you currently face? Get in touch with the HelloAdvisr team. 

Case Study: Subscription Pricing for Gaming SaaS Platform

About the Company

European B2B market intelligence and analytics company and a global market leading in gaming analytics. Serves customers globally including leading technology, media and entertainment companies, universities, and financial services firms.

Client's Quote

Highly recommend making the jump! I promise you will learn more about your team, your company, your product, (and pricing) than you thought possible.

Candice M., Head of Market Analysis

The Challenge

  • Company was exploring ways to monetize a newly developed SaaS software product.
  • Concerned about the potential cannibalization risk to  the existing range of enterprise software products and services. 
  • Despite the historic company growth, the leadership team had limited experience developing a pricing strategy and setting pricing. 

What We Did

  • Conducted a pricing diagnostic identifying priorities and challenges to successful pricing, monetization and go-to-market execution. 
  • Identified pricing “quick wins”, and pricing model design opportunities. 
  • Trained-up the leadership team with a strategy workshop on pricing best practice and research methods.

Outcome

Our client experienced positive outcomes including: 

  • After launch of the new product and pricing strategy, grew SMB segment to than 15% of total sales.
  • Expanded the company’s core enterprise solutions by more than 20%. 
  • Increased pricing capabilities of the leadership team to manage portfolio of product prices across customer segments and markets.

Does our work align with the challenges or needs you currently face? Get in touch with the HelloAdvisr team.