Case Study: Pricing for Diverse Industries for Healthtech B2B Platform

About the Company

A healthtech B2B platform transforming the clinical trials process through better participant recruitment, engagement, and trial management tools. Founded by University of Oxford researchers, the company aims to bridge the gap between scientists and participants by integrating digital technology with a personalized approach.

Client's Testimonial

“[HelloAdvisr] really helped me get to grips with the problem and break up the problem into smaller chunks. Then, [HelloAdvisr] was able to advise me on how to tackle those smaller chunks, make them bite-sized, and give me objectives to actually overcome the problem.”

Jasmine R., COO and Co-founder

The Challenge

As the company expanded into new customer segments, it needed a pricing strategy that accounted for market variation and segment-specific value delivery.

  • Pricing across industries: Different customers (e.g., academic institutions, commercial sponsors) had different value perceptions and budget realities.
  • Perceived value concerns: The academic nature the company raised questions about credibility in some customer segments.
  • Platform utilization mismatch: Some potential customers only needed retention/management—not full recruitment—posing a challenge in offer design and pricing alignment.

What We Did

HelloAdvisr supported the company in defining a flexible pricing strategy grounded in market research, customer segmentation, and strategic execution.

✅ Segment-Specific Strategy Design: Support customer segment identification  requiring tailored pricing and those that could be served with a unified strategy.

✅ Commercial Strategy Alignment: Worked with leadership to define time-bound commercial objectives and pricing success metrics.

✅ Tiered Pricing Exploration: Explored tiered pricing models that could adapt to segment-specific needs and value delivery levels.

✅ Pilot Testing & Feedback Loops: Ideate on pilot pricing programs across key industries to validate assumptions and gather real-world feedback.

Outcome

Through this engagement the company built:

📊 More strategic pricing decisions: Pricing frameworks now reflect both business priorities and segment-specific value.

💡 Faster execution with clearer goals: Leadership now operates with defined objectives and a roadmap to test and scale pricing approaches.

🚀 Greater pricing adaptability: A flexible pricing model built to grow across diverse customer segments.

Does our work align with the challenges or needs you currently face? Get in touch with the HelloAdvisr team. 

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Case Study: Determining Product Price for Healthtech B2B and D2C Company

About the Company

Health Tech, subscription-based, early-stage B2B and D2C company that provides personalized fertility solutions through at-home testing kits and data-driven insights to support individuals and couples on their fertility journey.

Client's Quote

“[nDexio]” is just consolidating what normally we would pay for multiple days worth of strategy advice and just get it in a…tool that I can do on my own schedule and trust that it’s backed by experts that would tell me the same thing.”

Lily E., Founder

The Challenge

  • Determine the correct price for the stage their startup was at (early-stage): They were facing a high CAC, difficulty in fundraising, educating their target audience about proactive fertility testing, and a dilemma in pricing strategy balancing volume and trust in the product.

What We Did

  • Evaluated differentiation of features and benefits compared to competitors.
  • Ensured clarity on the unique aspects of their product offering in the messaging.
  • Verified whether the target audience is being effectively educated about the importance of proactive fertility testing. 
  • Worked on identifying a must-win audience that needs to be educated or made aware of the product and consider tactics on how to win here. 
  • Positioned them as a “premium” offering.
  • Analyzed Customer Acquisition Cost (CAC) further.
  • Demonstrated scalability 
  • Defined the target segmentation.
  • Worked on branding and communicating the value proposition.
  • Planned out how to build brand and customer loyalty.

Outcome

Through the engagement, our client experienced positive outcomes including: 

  • Our client enjoyed the nDexio process and felt that it helped outline their journey to solutions very clearly and intentionally. 
  • Having prompts, frameworks, and the layout of the process helped to organize their inputs and information. 

Does our work align with the challenges or needs you currently face? Get in touch with the HelloAdvisr team. 

Case Study: Pricing Strategy for B2C Femtech Brand

About the Company

Venture-backed modern wellness brand for menopause essentials. The brand is a leader in the $3.3 billion menopause treatment market, creating scientifically formulated products for menopause essentials as well as a trusted go-to for information and a supportive community.  

Client's Quote

I'd highly recommend an engagement with [HelloAdvisr] to ensure you're thinking about pricing in a strategic way to support your business objectives.

Afshan D., Head of Growth

The Challenge

  • Brand operates in a fast growing, but highly competitive market, and needed to assess its approach and strategy to pricing its growing range of products. 
  • Product pricing had grown increasingly complex as the brand offered a several ways to purchasing – a la carte, bundles, and subscriptions. 
  • Additional strategic complexity as the brand expands into new channels including retail. 

What We Did

  • Designed a custom pricing strategy workshop with the brand’s senior leadership team.
  • Assessed existing pricing portfolio – the prices and price combinations (including promotions and discounts) created and presented to customers.
  • Conducted data analysis of brand sales and select customer and product cohorts.
  • Reviewed the brand’s customer segmentation and value proposition.

Outcome

Through the engagement, our client experienced positive outcomes including: 

  • Built a pricing strategy framework the brand could use for new and existing products. 
  • Implemented pricing portfolio recommendations including discounts and bundles, increasing conversion rates. 
  • The company has continued to expand revenue growth, and preparing for the next round of fundraising.

Does our work align with the challenges or needs you currently face? Get in touch with the HelloAdvisr team. 

Case Study: New Product Pricing for B2C Wellness Platform

About the Company

Seed-stage consumer mental health company focused on  empowering and supporting the users with live and on-demand meditation sessions and tools delivered by top coaches. 

Client's Quote

It's great to have a professional to guide you through pricing, which seems simple but can be complex.

Stephen S.

The Challenge

  • Company operates in a highly competitive market, and needed a pricing strategy that captured the unique way the platform delivered meditation content and instruction. 
  • Pricing strategy aligned to financial growth forecasts and marketing acquisition straetgy. 

What We Did

  • Worked alongside the leadership team to define core pricing objectives and positioning strategy.
  • Designed and launched in-field pricing research with prospective users.
  • Created strategic recommendations for pricing model based on feature set preferences and willingness-to-pay.
  • Developed promotions, discounting and trial set-up structure.

Outcome

Through the engagement, our client experienced positive outcomes including: 

  • Designed pricing strategy and model aligned to the company’s value proposition and differentiation in the market. 
  • Increased LTV opportunity by more than 15%. 
  • Expanded tools for future price tests and optimizations. 
  • Company has since used the traction to secure new rounds of venture capital investment.

Does our work align with the challenges or needs you currently face? Get in touch with the HelloAdvisr team.