Case Study: Pricing for Different Industries for Healthtech B2C Platform

About the Company

Clinical Trials, health tech B2C platform focused on transforming participant recruitment and retention and simplifying the clinical trial process.

Client's Quote

“nDexio really helped me get to grips with the problem and break up the problem into smaller chunks. Then, nDexio was able to advise me on how to tackle those smaller chunks, make them bite-sized, and give me objectives to actually overcome the problem.”

Jasmine R., Founder

The Challenge

  • Price for different industries: They anticipated challenges including pricing competitiveness, particularly regarding academic budgets (since their team is mostly made of students), and the perceived value of the platform. 
  • Some trials may not require recruitment services, posing a challenge in positioning the platform for retention and management services only.

What We Did

  • Considered tiered pricing as a possibility and identified what the customer segments look like.
  • Organized a brainstorming session with the leadership team to set goals with regards to how much time they have, concrete commercial goals, etc. 
  • Spent time validating which customer segments they actually needed.
  • Discussed and defined concrete metrics to use as measurable goals for success, such as whether a product is gaining traction in a customer segment. 
  • Identified areas where a unified pricing strategy can be applied across multiple customer segments and where more specific approaches need to be designed.
  • Launched pilot programs in each industry to test pricing strategies and gather feedback from customers.

Outcome

Through the engagement, our client experienced positive outcomes including: 

  • Our client liked how concise our recommendations and next steps were, and felt that they were good, concrete items her team could start working on right away. 

Does our work align with the challenges or needs you currently face? Get in touch with the HelloAdvisr team. 

Case Study: Competitive Pricing Strategy for B2B SaaS Platform

About the Company

Series D, B2B, SaaS platform offering comprehensive management tools for barbershops. The platform streamlines operations, enhances client experiences, and drives revenue growth for barbershops of all sizes.

Client's Quote

“HelloAdvisr lives up to its name as an advisor. We didn't want someone to tell us what to do; we wanted an expert advisor to stress-test our plans and help us identify the gaps in our thinking. The team provided those insights and more.”

James G., Executive

The Challenge

  • The company operates in a highly competitive and rapidly evolving market, so it needed to assess its approach and strategy for pricing both existing and new offerings.
  • Accelerating the acquisition of new customers was a key objective, so the company needed to evaluate potential value proposition gaps, competitive positioning, and opportunities for differentiation.

What We Did

  • Assessed the company’s existing pricing inputs and conducted interviews with key stakeholders.
  • Conducted market research of select competitors and products, evaluating the company’s positioning and unique selling proposition.
  • Identified opportunities to enhance the company’s pricing architecture and mechanics, and outlined actionable next steps for its overall competitive pricing strategy.

Outcome

Through the engagement, our client experienced positive outcomes including: 

  • Increased pricing capabilities of the leadership team to manage portfolio of product prices across customer segments and markets.
  • Created a clear pricing strategy as well as the ideal evolution of the strategy over time to support the company’s continued growth.

Does our work align with the challenges or needs you currently face? Get in touch with the HelloAdvisr team. 

Case Study: New Product Pricing for Enterprise B2B Mental Health Platform

About the Company

Enterprise B2B wellness company that offers a proactive mental health platform and an Employee Assistance Program (EAP). Services engage employees daily, enhancing productivity, focus, and reducing workplace stress.

The Challenge

  • Company needed to reassess its pricing strategy for expanding range of products and services while operating in a highly competitive and rapidly evolving market.
  • Accelerating customer acquisition was a key objective, and the company needed to identify potential gaps in its value proposition, competitive differentiation, and customers’ willingness-to-pay.

What We Did

  • Assessment: Evaluated the company’s existing pricing inputs and conducted interviews with key stakeholders.
  • Market Research: Analyzed select customer and product cohorts, assessing competitors, value drivers, and willingness-to-pay.
  • Recommendations: Identified areas for improvement in the company’s pricing strategy and provided actionable next steps.

Outcome

Through the engagement, our client experienced positive outcomes including: 

  • Uncovered gaps in the value proposition and competitive positioning within the pricing strategy.
  • Increased LTV: Enhancements led to a significant increase in lifetime value (LTV) of customers.
  • New tools for the company to further strengthen their competitiveness, value proposition, and overall pricing strategy.

Does our work align with the challenges or needs you currently face? Get in touch with the HelloAdvisr team. 

Case Study: Pricing Strategy for B2C Femtech Brand

About the Company

Venture-backed modern wellness brand for menopause essentials. The brand is a leader in the $3.3 billion menopause treatment market, creating scientifically formulated products for menopause essentials as well as a trusted go-to for information and a supportive community.  

Client's Quote

I'd highly recommend an engagement with [HelloAdvisr] to ensure you're thinking about pricing in a strategic way to support your business objectives.

Afshan D., Head of Growth

The Challenge

  • Brand operates in a fast growing, but highly competitive market, and needed to assess its approach and strategy to pricing its growing range of products. 
  • Product pricing had grown increasingly complex as the brand offered a several ways to purchasing – a la carte, bundles, and subscriptions. 
  • Additional strategic complexity as the brand expands into new channels including retail. 

What We Did

  • Designed a custom pricing strategy workshop with the brand’s senior leadership team.
  • Assessed existing pricing portfolio – the prices and price combinations (including promotions and discounts) created and presented to customers.
  • Conducted data analysis of brand sales and select customer and product cohorts.
  • Reviewed the brand’s customer segmentation and value proposition.

Outcome

Through the engagement, our client experienced positive outcomes including: 

  • Built a pricing strategy framework the brand could use for new and existing products. 
  • Implemented pricing portfolio recommendations including discounts and bundles, increasing conversion rates. 
  • The company has continued to expand revenue growth, and preparing for the next round of fundraising.

Does our work align with the challenges or needs you currently face? Get in touch with the HelloAdvisr team. 

Case Study: New Product Pricing for B2C Wellness Platform

About the Company

Seed-stage consumer mental health company focused on  empowering and supporting the users with live and on-demand meditation sessions and tools delivered by top coaches. 

Client's Quote

It's great to have a professional to guide you through pricing, which seems simple but can be complex.

Stephen S.

The Challenge

  • Company operates in a highly competitive market, and needed a pricing strategy that captured the unique way the platform delivered meditation content and instruction. 
  • Pricing strategy aligned to financial growth forecasts and marketing acquisition straetgy. 

What We Did

  • Worked alongside the leadership team to define core pricing objectives and positioning strategy.
  • Designed and launched in-field pricing research with prospective users.
  • Created strategic recommendations for pricing model based on feature set preferences and willingness-to-pay.
  • Developed promotions, discounting and trial set-up structure.

Outcome

Through the engagement, our client experienced positive outcomes including: 

  • Designed pricing strategy and model aligned to the company’s value proposition and differentiation in the market. 
  • Increased LTV opportunity by more than 15%. 
  • Expanded tools for future price tests and optimizations. 
  • Company has since used the traction to secure new rounds of venture capital investment.

Does our work align with the challenges or needs you currently face? Get in touch with the HelloAdvisr team.