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Building Multiple Solutions: How Slack Creates Pricing for Diverse Customer Segments

Slack, founded in 2013, evolved from a failed gaming project into a leading workplace collaboration tool. Slack leverages pricing to increase adoption for a diverse set of customer segments; enabling Slack to monetize its offerings across its suite of team communication tools.

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Brand Breakdown Pricing Strategy Slack Strategy Subscription Pricing Tiered Pricing

Designing pricing and go-to-market strategies to accelerate growth of high-growth companies.

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