Case Study: Churn Mitigation Strategy for B2C SaaS Company

About the Company

B2C, SaaS company that provides a platform that connects pet owners with vetted sitters for in-home care using a user-friendly booking system and personalized care updates.

Client's Quote

“If you are a business leader who constantly finds yourself in the weeds and need to take a 10,000 foot view at your strategy and direction–especially when it comes to pricing and pricing strategies–nDexio would be the platform for you. It forces you to sit down, assess and think about your current situation, what your desired outcome is and what you need to do from a pricing perspective to get there, which can take the form of many different activities you need to do in the meantime to get you to your desired outcome…It’s like a sidekick consultant to your business to help you reach your outcomes.”

Sonya P., Founder

The Challenge

  • Set churn mitigation discounts: At the time of submitting a request, their churn rate was high (20%+), and they were having difficulty understanding the reason for churn, particularly with infrequent customers. 
  • They were also facing challenges to dedicate time and resources to researching reasons for the high churn rate as a small business team.

What We Did

  • After guiding their team to analyze their company and current practices through a series of tailored exercises we proposed the following solutions and action items: 
    • Reassess their current earnings plan for sitters, and see if there are any factors discouraging users of the service to join or return. Also, reassess their current user acquisition efforts, and whether they can be more efficiently allocated or expanded to reduce churn. 
    • Identify a list of non-discount offers (freebies and add-ons) that provide high value to customers at low-cost to the company to include in place of discounts.
    • Determine when and for which segments you should consider offering discounts in order to maximize retention and revenue if other offers and perks are not adequate for churn prevention.
    • Expand already ongoing effort on gathering customer feedback.
    • Segment infrequent users based on their behavior and characteristics. 
    • Try to implement targeted communication strategies to re-engage infrequent users. 
    • Establish a timeline and/or milestones for introducing churn prevention initiatives.

Outcome

Through the engagement, our client experienced positive outcomes including: 

  • Our client felt that our recommendations and next steps were very actionable.
  • They had no trouble integrating our recommendations into their existing strategy.

Does our work align with the challenges or needs you currently face? Get in touch with the HelloAdvisr team. 

Case Study: Competitive Pricing Strategy for B2B SaaS Platform

About the Company

Series D, B2B, SaaS platform offering comprehensive management tools for barbershops. The platform streamlines operations, enhances client experiences, and drives revenue growth for barbershops of all sizes.

Client's Quote

“HelloAdvisr lives up to its name as an advisor. We didn't want someone to tell us what to do; we wanted an expert advisor to stress-test our plans and help us identify the gaps in our thinking. The team provided those insights and more.”

James G., Executive

The Challenge

  • The company operates in a highly competitive and rapidly evolving market, so it needed to assess its approach and strategy for pricing both existing and new offerings.
  • Accelerating the acquisition of new customers was a key objective, so the company needed to evaluate potential value proposition gaps, competitive positioning, and opportunities for differentiation.

What We Did

  • Assessed the company’s existing pricing inputs and conducted interviews with key stakeholders.
  • Conducted market research of select competitors and products, evaluating the company’s positioning and unique selling proposition.
  • Identified opportunities to enhance the company’s pricing architecture and mechanics, and outlined actionable next steps for its overall competitive pricing strategy.

Outcome

Through the engagement, our client experienced positive outcomes including: 

  • Increased pricing capabilities of the leadership team to manage portfolio of product prices across customer segments and markets.
  • Created a clear pricing strategy as well as the ideal evolution of the strategy over time to support the company’s continued growth.

Does our work align with the challenges or needs you currently face? Get in touch with the HelloAdvisr team. 

Case Study: Determining Customer Willingness-to-Pay for a Climatetech SaaS Company

About the Company

Climate Tech, SaaS, pre-revenue company that helps other businesses lower their carbon emissions using A.I. and predictive analytics.

The Challenge

  • Struggled to launch beta and set a price for customer segments to strive for first revenue and early stage customer acquisition.
  • Lacked a greater understanding of customers’ willingness to pay.

What We Did

  • Collected information about the startup, their competitive landscape, and their positioning.
  • Created a series of tailored exercises for the company to work through in order to reach a better understanding of their positioning and pricing with our platform nDexio.
  • Reviewed their progress on the exercises and followed up with them by suggesting various solutions such as a freemium model with tiered pricing, promotions to encourage customer acquisition and gauge willingness to pay, special offers for beta users to incentivize participation and feedback, and many more.

Outcome

Through the engagement, our client experienced positive outcomes including: 

  • An enjoyable experience working through the nDexio platform to identify and address their pricing problem.
  • Identified the heart of what their company needed to accomplish.

Does our work align with the challenges or needs you currently face? Get in touch with the HelloAdvisr team. 

Case Study: Go-To-Market Strategy for HR Management SaaS Platform

About the Company

Enterprise software company that develop operations management software solutions for health and governmental organizations. Serves large organizations throughout the U.S. including leading hospital networks, and governmental agencies. 

Client's Quote

Recommendations not only focus on a strategic level but also lay out actionable items to help you succeed.

Mark P., CEO

The Challenge

  • Company developed a team management software platform for HR leaders and needed support developing the go-to-market strategy for the product.
  • Unlike existing customers – large enterprise organizations – the company needed to assess the viability and opportunity of a SaaS monetization strategy.  

What We Did

  • Created a pricing strategy workshop designed purposefully to collected and assess the senior leadership team’s objectives, the product’s value and potential go-to-market models. 
  • Assessed different pricing and go-to-market models including freemium and pay-go. 
  • Identified pricing “quick wins”, and pricing model design opportunities. 

Outcome

Our client experienced positive outcomes including: 

  • Created the initial foundation for the software platform’s pricing strategy. 
  • Identified potential opertional gaps in executing the pricing model options within the pricing strategy. 
  • Refined the target customer using the HelloAdvisr’s customer ring method, revising the early acquisition plan. 

Does our work align with the challenges or needs you currently face? Get in touch with the HelloAdvisr team. 

Case Study: Subscription Pricing for Gaming SaaS Platform

About the Company

European B2B market intelligence and analytics company and a global market leading in gaming analytics. Serves customers globally including leading technology, media and entertainment companies, universities, and financial services firms.

Client's Quote

Highly recommend making the jump! I promise you will learn more about your team, your company, your product, (and pricing) than you thought possible.

Candice M., Head of Market Analysis

The Challenge

  • Company was exploring ways to monetize a newly developed SaaS software product.
  • Concerned about the potential cannibalization risk to  the existing range of enterprise software products and services. 
  • Despite the historic company growth, the leadership team had limited experience developing a pricing strategy and setting pricing. 

What We Did

  • Conducted a pricing diagnostic identifying priorities and challenges to successful pricing, monetization and go-to-market execution. 
  • Identified pricing “quick wins”, and pricing model design opportunities. 
  • Trained-up the leadership team with a strategy workshop on pricing best practice and research methods.

Outcome

Our client experienced positive outcomes including: 

  • After launch of the new product and pricing strategy, grew SMB segment to than 15% of total sales.
  • Expanded the company’s core enterprise solutions by more than 20%. 
  • Increased pricing capabilities of the leadership team to manage portfolio of product prices across customer segments and markets.

Does our work align with the challenges or needs you currently face? Get in touch with the HelloAdvisr team.